Brand Assets & Guidelines for Consistent Brand Identity

Color Palette

Primary Blue
Primary Blue
HEX: #3349C0 RGB: 51, 73, 192 HSL: 232°, 58%, 48%
Secondary Blue
Secondary Blue
HEX: #4158D0 RGB: 65, 88, 208 HSL: 230°, 61%, 54%
Dark Gray
Dark Gray
HEX: #333333 RGB: 51, 51, 51 HSL: 0°, 0%, 20%
Medium Gray
Medium Gray
HEX: #666666 RGB: 102, 102, 102 HSL: 0°, 0%, 40%
Light Blue
Light Blue
HEX: #F8F9FF RGB: 248, 249, 255 HSL: 231°, 100%, 99%
White
White
HEX: #FFFFFF RGB: 255, 255, 255 HSL: 0°, 0%, 100%

Typography

Space Grotesk - Headings

The Future of Hiring

Used for all headings, titles, and logo text. Weights: 300, 400, 500, 600, 700

Manrope - Body Text

This is our primary body text font. It's clean, modern, and highly readable across all devices and platforms. Perfect for paragraphs, descriptions, and user interface elements.

Used for body text, descriptions, and UI elements. Weights: 300, 400, 500, 600, 700

Usage Guidelines

Logo Usage

  • Always maintain clear space around the logo
  • Use the primary blue (#3349C0) on light backgrounds
  • Use white version on dark backgrounds
  • Never distort, rotate, or modify the logo
  • Minimum size: 120px width for digital use

Color Guidelines

  • Primary blue is our main brand color
  • Use secondary blue for gradients and accents
  • Gray tones for text and subtle elements
  • Maintain WCAG AA contrast ratios
  • Light blue for backgrounds and subtle highlights

Typography Rules

  • Use Space Grotesk for all headings and titles
  • Use Manrope for body text and descriptions
  • Maintain proper hierarchy with font weights
  • Ensure readability across all devices
  • Line height should be 1.4-1.6 for body text

Brand Voice

  • Professional yet approachable
  • Innovative and forward-thinking
  • Clear and concise communication
  • Empowering and confident tone
  • Human-centered and empathetic